director Geoff Mark - Nothing Else Will Do
 Geoff Mark - Director - Nothing Else Will Do

About the video

The original concept

On set photos


Geoff Mark - Home



Back to top About the video:

I've been inspired by Joseph Cornell's artwork for as long as I can remember. As a child I visited the Art Institute of Chicago and saw a few of his boxes in person. It was his creation of complete tiny worlds that fascinated me.

Joseph Cornell was a self-taught surreal artist who mostly created unique worlds within small boxes. While developing this unique branch of art alone in his Queens, NY home, he influenced artists as far afield as writer William Gibson, songwriter Mary Chapin Carpenter and myself.

His boxes were filled with maps, diagrams, jars, glasses and other small objects. By themselves, each object was nothing more than the refuse of countless Victorian and Edwardian households. Put together, with only enigmatic names such as, “Dieppe,” “Soap Bubble Set,” and “Forgotten Game” for explanation, each work evoked a sense of wonder, or of loss, or longing for a missing love. Many were originally designed to be played with, like never ending games, with rolling balls and objects in cubby holes or tiny drawers.

For “Nothing Else Will Do” I wanted to bring both the playfulness of the boxes and the unanswered longing they spoke of to life. Throughout the music video, Scott is trapped in one of Cornell's small jars. In the beginning he doesn't even know it, and only the Twirling Muse was able to show him. Cornell often created artworks for women he would never meet. Movie starlets, ballerinas and even long dead actresses were his inspiration. I found a digital muse in the form of this wonderful actress. Her direction was that she was "freed into a miniature world, and to let her actions start the story in motion."

Cornell was an independent filmmaker at a time when that title had yet to be coined. Like the materials for his boxes, he would find lengths of film at his local cinema. At the time, theaters thought nothing of cutting a film for length or local decency standards. Cornell edited those discarded pieces together, creating poetry from actor's glances and the re-arranging of the visual story. This was the inspiration for putting all of Scott Bergman's performances into a projection, the sheet a draped cloth. Also, I was able to find film footage from the era when Cornell started working and allowed that to speak of longing and desire, projected onto the walls of the CG box.

The works of art that inspired me most for this music video were:

  • Hotel Eden
  • The Celestial Navigation and Solar sets
  • Medici Princess
  • Soap Bubble Set
  • Pharmacy

Back to top Original concept video XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX First comp/CG test


Back to top On-set photos

Back to top Treatment

“Nothing Else Will Do” – J Scott Bergman

Music Video Treatment - by Geoff Mark

This video equates living the known life as being trapped in a bottle. The maps to a future are all around. Escape is needed. Escape is not easy. There are two parts, perfomance and story. Performance is always projected on an ancient screen, Scott is on battered old film.

The story:

Scott is searching, strangely distorted. His surroundings indistinct. Pulling back, he’s in a glass jar, in a box. Around him are old maps, various Victorian era debris.

The maps show the way to fantastic destinations. Inner Peace. Love. Success.

Scott sits in his jar. A girl walks up to the glass. Scott stands.

She waves for him to follow. He refuses. She walks around the jar. She waves again. He tries to follow. And is stopped by the glass.

She just laughs, walks away.

He sits. Dejected.

She is in the distance. Skipping, dancing in a swirl of maps. He throws himself at the glass wall, and the jar shakes.

He knocks the jar over and crawls out, emerging like a newborn baby.

At his feet, directions to everything. Except her. She is gone.

Scott starts to walk, past endless rows of jars towering over him. Others, living their trapped lives inside.

Thanks to:

Wendy Wells - First and Only A.D.
Jason McKinley - Render Supervisor
Joseph Lawson - Materials Designer
Dave Jerrard - Materials Designer